Pest analysis for starbucks in australia

PESTLE Analysis of Starbucks Introduction The macroeconomic environment that Starbucks operates in is characterized by the ongoing global economic recession, which has dented the purchasing power of the consumers. However, market research done in the last few months has indicated that consumers have not cut down on their coffee consumption and instead, are shifting to lower priced options. This means that Starbucks can still leverage the buying power of the consumers in a manner that would give it a significant advantage over its rivals by offering cheaper alternatives.

Pest analysis for starbucks in australia

While it is the largest Coffee brand globally, it is also the most successful one. It has created the brand image of an ethical brand that has gained global recognition.

Its focus has remained on quality as well as ethics. Apart from that Starbucks has also succeeded through excellent supply chain management. It sources its coffee ethically from diverse sources globally. All these factors differentiate it from its competitors. There are also several other factors in the external environment of Starbucks.

These factors can be political, economic, technological, legal, or even social in nature.

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The political factors globally have a deep impact on businesses and their profitability. Politics affects several things from taxes to the business environment. It determines how business friendly the environment of a nation is. There is a deep link between economic and political stability.

The more politically stable a nation is the more stable is its economic environment.

International News | Latest World News, Videos & Photos -ABC News - ABC News Starbucks have been nominated as one of the largest coffee houses all over the globe. The very first store of Starbucks coffee houses was opened in Seattle Washington in the year
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Businesses can flourish in such an environment. Moreover, the stability of the political environment also affects the stability of the supply chain.

Pest analysis for starbucks in australia

Its business is affected by the political condition of the various nations where its stores or supply chain are located. Economic environment creates pressures on any business.

Pest analysis for starbucks in australia

Especially, the ones dealing in the global environment have to deal with bigger pressures. The economic environment is not always stable across the globe.

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In various nations there can be a situation of rapid fluctuation. The world has recently been through a situation of economic turmoil. It has affected most global brands deeply. Now, the economic recession is over but several nations are still dealing with economic instability.

It also affects the cost of raw material and labor costs. All these factors are importantly related to the profitability of Starbucks. Better the economic situation, the higher is the profitability of the brand. Now, since the world economy is back on track, consumer confidence has been boosted and spending has risen.

All of this me ans better sales and profits for Starbucks. Socio-cultural factors have an important impact on the profitability of any business.

Changing demographics and other social factors can impact the businesses. In US, a large part of the population is aging and retiring.Get the latest science news and technology news, read tech reviews and more at ABC News.

PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. Starbucks PESTEL analysis involves an analysis of potential impact of these factors on the bottom line and long-term growth prospects.

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