Inshe has been appointed Global President of Publicis Worldwide. In addition, Gail is the business lead for numerous Nestle Brands. While her portfolio is currently US-centric, Gail also has deep, global experience.
Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. However, at times we expanded into markets for which we were not strategically suited.
An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey.
As a result, we have had to exit two manufacturing operations at our Bauer Nike subsidiary. We had to terminate 51 employees. Had we anticipated the decline sooner, perhaps gradual changes could have been made so that the end result may not have been as finite in nature.
The desire to prevent situations such as these from continuing to occur, we have initiated a more aggressive program to review product collaborations that are outside of our core basis of products. While the prices are realistic given the nature of the products we offer to our consumers, at times our consumers may not agree.
This presents a weakness. Despite the fact that in the past we may have overlooked the mid- to lower-price-point products, presenting another weakness with room for improvement, we are dedicating our time and money to better develop our competitive position at all price points to build strengths at each of these levels.
We see much potential in the lower price points and plan to meet the needs of those markets. Because of such research, we have decided to revamp our apparel division, an area in which we can still greatly improve. Nike will be organizing the internal business by gender as opposed to sport category and conducting increasing amounts of research addressing the buying habits of men, who tend to be item-driven, and women, who tend to be collection-driven, with specifically targeted product lines.
The locations are geographically dispersed which works well in our mission to be a truly global company. The production facilities are located close to raw materials and cheap labor sources.
They have been strategically placed in their locations for just this purpose. In general, the facilities are located further from most customers, resulting in higher distribution costs. However, the cost savings due to the placement of our production facilities allows for cheaper production of our products despite the higher costs of transporting our products.
As Nike continues to expand in the global economy and increase its market throughout the world, these dispersed facilities will prove to be beneficial.
Newness of Facilities - Weakness Our facilities abroad have attracted bad publicity in recent years. Though our facilities comply with local labor standards, generally, they have not met U. We want to be a leader and set a responsible corporate example for other businesses to follow.
Expanding our current independent monitoring programs to include non-governmental organizations, foundations and educational institutions.Nikes Core Competencies Exist Essay Sample.
Nike’s core competencies exist in their effective marketing strategies and their innovative product design.
This entails the strategic application of Nike’s unique capabilities and core competencies to the company’s advantage. Nike’s branding outline’s the company’s personality and gives them the competitive edge in sports footwear, equipment and the apparel market (Graham, Roth & Dugan ).
Case Study Analysis on Nike Corporation 1. Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than countries and employs over people across six continents.
Nike’s revenue total of $ billion in. Of the hundreds of thousands of business ventures that entrepreneurs launch every year, many never get off the ground. Others fizzle after spectacular rocket starts.
SALES JOBS, SALES CAREER, CAREER PATH & CAREER PLANNING Competency Model Many larger organisations with dedicated Human Resource (HR) Departments will align Position Descriptions (PDs) for sales jobs with a set of core competencies.
This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio (price compared to what customers receive).