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Send Postcards to Prospective Clients Direct mail postcards are a great way to reach new patients, remind existing patients to come in for appointments, and announce new services or procedures.
Cardigent lets you design, print, and deliver postcards for business plan example slideshare presentations low as 19 cents each, with beautiful dental postcard designs to choose from. Click here to get started with Cardigent. Make sure your office is on review sites such as Healthgrades and Yelp, and encourage your patients to rate you.
With call tracking, you advertise a different phone number that forwards to your main office number. This way, you can track which channels are most effectively sending clients who want to book appointments.
This will help you allocate your marketing dollars in the smartest way possible. Leverage Google to drive local patients to your website Maggie Aland, Author, Fit Small Business Tons of prospective patients are searching Google to find dental practices like yours.
Build an Email Marketing Program MarketingProfs Dentists have a lot to gain by promoting their practice through email marketing. Learn how one dentist uses email marketing to retain customers and attract new ones. Having a beautiful website that also ranks well on Google will bring new business to your practice.
ProSites is a company that specializes in building dental websites and successfully works with thousands of practices. ProSites combines compelling designs with persuasive content and interactive features to communicate your expertise and encourage patients to reach out and contact your practice. Click here for a free demo.
We focus on click-to-call ads and track incoming calls with a third-party call tracking service. We only run ads during open office hours. You can scale this model with the addition of other query types, but this is a solid place to start.
Your own dentist app will provide a simple way for patients to book themselves in for appointments, and you can avoid the annoyance of missed checkups by sending push notifications out to let people know when their appointment is coming up.
Offer added value that will keep people using your dental practice by including helpful guides within the content of your app, and even offer loyalty schemes built-in for your most dental-health-conscious patients. Using an app maker provides a quick and simple way to make an app for any business, including dentists!
Offer a truly great customer financing program. Customers can apply from their smartphone and get approved in minutes. You process the payment just like a Visa card. Market your new customer financing program on your website, social media, and offline marketing! Your practice can get set up in a little as 1 day.
Read our complete guide to offering customer financing for more details. The reason you could and should grow an email list is because you can retarget them or use look-a-like audiences in advertising. It will help a small dentist office narrow in on who to target for advertising and get a general idea of their target audience.
One way to build your email list is by creating a lead magnet and target within a 15 mi radius of the dental practice. After they download the PDF, you can follow up with an email offering a discount on whitening services.
Marc Prosser, Co-founder, Fit Small Business When potential patients are searching for a new dentist, their first introduction to your practice will probably be in Google search results or in medical directory listings. Make sure your business is listed in as many online directories as possible so more clients can find you.
Yext is a free tool that lets you scan local listings across multiple sites so you can see where you show up and make sure all of your information is up to date.
Click here to scan your listings for free.
Automate Your Email Marketing Justin Knott, President, Intrepy Healthcare Marketing The dental space is highly competitive and overly crowded so it is essential to utilize unique marketing strategies to reach and attract potential patients in your area.
We have found that one of the best and often under utilize marketing strategies is email marketing automation. Dentist needs to put an emphasis on using various tactics including in person, their website, digital advertising and more to build up a quality email list. Once you have done so you can utilize automation to retarget current patients with cosmetic or high dollar procedures and take potential patients through the sales funnel to convert them into patients sitting in a chair in your office via educational pieces, promotions, etc.
Email marketing automation, if done correctly, is not only a viable dental marketing strategy, but can return a substantial ROI for your practice. Infusionsoft is one of the go-to email marketing automation software and one we often turn to to accomplish this.
This is extremely important for Local SEO rankings and getting your website found online.The more detailed we made our plans, the longer our cycle times became. —Don Reinertsen. Create the Implementation Plan. With the success of SlideShare and other online presentation sites, slide presentations have become the language of business.
This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
A giant list of presentation tips and strategies that are crushing it. Here's a list of the top 29 dental marketing ideas the pros use to drive more traffic to their practice. Use them to start acquiring more patients today! BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard.
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